Field guide № 02 · Shops, cafés & restaurants

A website your customers can order from, and you can run yourself.

Marketplace apps take a third of every order. DIY site builders stall the moment you need something real. And the last developer disappeared after launch. We build fast sites and ordering for independent shops, hand you the counter controls, and stay on the end of a phone.

For butchers, bakers, restaurants, cafés, and specialist retailers across Aotearoa, from single counters to multi-location operations.

  • No setup fee, no monthly fee
  • 5% of online card orders, nothing else
  • Live at Kofte Kofte
§ 01 · What we build

From shop window
to back room.

Everything an independent shop needs online, built once, built properly, and handed over so you can run it without a developer on call.

Sites that get found

Fast, local-SEO-tuned pages that put you on the map when someone nearby searches for what you sell, and load before they lose patience.

Order-ahead & click-and-collect

Customers order from their phone, you get the order in the back room, and their goods are ready when they walk in. No marketplace, and no marketplace-sized commission.

Menus & content you update yourself

Prices, hours, specials: changed by whoever is behind the counter, not by emailing a developer and waiting a week.

Back-office tools

Orders, stock, and customers managed from the counter, plus the Storedash Android app, which puts orders, stock and hours on your phone.

How it works, in under a minute. The shop in the video is made up, and the screens are simplified drawings of the platform’s own.
Read the transcript

Delivery apps take a share of every order you sell through them.

Salix builds your shop its own ordering site, with your menu, your colours and your name.

Customers browse on their phone, and swipe to move between categories.

They choose sizes and extras, then pick a pickup time that fits your opening hours.

They pay by card through Stripe, and the money goes to your own Stripe account.

A confirmation email arrives, with a link to follow the order.

In the back, the new order lands on your kitchen screen with a beep.

Mark it preparing, then ready, and the customer's tracking page keeps up.

Run out of something? Switch it to sold out, and it comes off the menu.

Prices, photos and hours are yours to change, and every screen has a help button.

Add discount codes, and a stamp card that earns a stamp on every online order.

Salix. Online ordering in your own name, for independent shops.

The back office comes documented, not just handed over: read the admin manual. Every screen in plain language, including what each setting really does and what cannot be undone. It is the same text your staff get behind the ? button on their own screens.

And it fits in your pocket: Storedash, our Android companion app, shows new orders as they land while it is open, prints them at the counter, and keeps stock, hours, and takings a tap away: get it on Google Play.

§ 02 · Work in this field

Shops you can
order from today.

Alongside these, we've built a Turkish bakery's site and a back-office admin app for shop owners: same bed, same care.

The Kofte Kofte home page, headed "Authentic kofte, prepared fresh every time", with order and menu buttons.
№ 01Hospitality

Kofte Kofte

Website and online ordering for a Turkish kebab shop on Hobsonville Road, built to get hungry visitors from a search result to an order, fast.

Outcome: order ahead for pickup, from a search result in a few taps.

In their words★★★★★

Salix built our website and online ordering for Kofte Kofte in Hobsonville. Customers can now order on their phone and pick up 15 minutes later, and we get a steady flow of online orders every week. They also made our flyers and a short video for social media. Vakkas is quick to respond and easy to work with. Highly recommend for any local food business.

Kofte Kebab, Original New Zealand, est. 2015
Erkan Kilic
The review on Google →
§ 03 · Pricing

You pay when you sell,
not before.

One price for the platform, and it is only paid when you sell: 5% of what customers pay by card on your site. Everything else is optional and priced before you ask. Every shop starts with a handover session, so the day-to-day is yours to run.

salix · mercatus

Storedash

5%of online card orders

No setup fee and no monthly fee. Never charged on cash or counter sales. Stripe’s own card fee is separate. No GST: Salix Limited is not GST-registered.

  • Your own ordering site, with your menu, colours and name
  • Card payments straight to your own bank, through Stripe
  • The Storedash app: orders, counter printing, stock, hours
  • Hosting, backups, security patching and certificates
  • Set up with your menu, plus a staff handover session
Ask about Storedash →
salix · custodia

Care

From $250NZD a month

Optional, for when you would rather we made the changes. No GST: Salix Limited is not GST-registered.

  • Menu, price and photo changes made for you
  • Seasonal updates and specials
  • A real person on email, not a ticket queue
Ask about Care →
salix · fabrica

Made to order

Quoted

Scoped and priced in writing before any work starts. No GST: Salix Limited is not GST-registered.

  • A design or feature the platform does not have yet
  • Full e-commerce beyond order-ahead
  • Owning the code outright instead of sharing the platform
Ask about Made to order →

Not ready for a build, or you have a website and what you actually need is something to put in the window this month? We make those too: flyers, print & social video from $220 one-off, finished in days, and the files are yours. It is the small end of the same trade, and it is a reasonable place to start with us.

§ 04 · Common questions

Asked at the
counter.

What exactly do I own, and what do you own?

Your domain is registered in your name. Your content, your products, your photos and your customer and order data are yours, and you can take an export of them whenever you ask. The site itself runs on the Salix shop platform, the same engine behind the other shops on this page, and we host it, patch it and keep it running. That is the trade that lets you start with no setup fee at all: you are sharing the cost of an engine that already works, rather than paying to have one written from scratch. What we will not tell you is that another developer could take the platform over tomorrow, because they could not. If you ever leave, you keep the domain, the content and a full data export, and we will help you move, but you would be rebuilding the shopfront somewhere else, not carrying ours away. If owning the code outright matters more to you than the price, say so and we will quote that build honestly instead.

What are the ongoing costs?

Three, and only one of them is ours. Your domain renewal, which you pay directly to the registrar. Stripe’s card fee, which Stripe takes from each card payment, as it would at the counter. And 5% of each order your customers pay for by card on your site, taken automatically when they pay, which covers the servers, the nightly off-site backup, the security patching, the app and a person on email. There is no monthly bill and no setup fee, so a quiet month costs you nothing, and cash and counter sales are never counted. The fee grows with your online sales; that is the trade for paying nothing up front. If you would rather your customers covered the card costs, you can add a small service fee at checkout yourself. The care retainer, from $250 a month, is the only optional extra.

Can you move us off Wix, Squarespace, or an old WordPress site?

Yes, and we do it without losing your Google ranking: existing pages get properly redirected, and your content comes across cleanly. This is one of the most common jobs we do.

How long does it take?

Mostly it depends on your menu. Once we have it, with prices and photos, we set your shop up on the platform and test the order flow with your actual counter workflow before launch. You get a date before we start.

Do you integrate with delivery platforms?

We can, but we will usually first show you what direct ordering saves you: marketplace commissions run close to 30%, and Storedash is 5%. Where a platform still makes sense for delivery, keep it alongside.

Still deciding? Read the guide: Your own ordering website or the delivery apps? The sums for an NZ shop

§ 05 · Contact

Tell us about
your shop.

We read every enquiry ourselves and reply within two working days. Quick chats, long briefs, half-formed ideas: all welcome.

Send a short note about what you sell, where you are, and what's not working with your current setup, even if the answer is 'we don't have one yet'. We'll reply with a few questions and a straight answer on fit and price.

Phone
Call or text: you get Vakkas, not a queue.